When using Total Website Integration (TWI) tracking on your website, the functionality is triggered by adding an NCK Keyword value to your website URL. This NCK Keyword value allows the dynamic number coding to display the campaign TFN associated with the promotion on the website.
Our Revinate best practice is creating a website link that includes the Keyword value in the URL. This setup will help to 1) track campaign effectiveness by tracking calls to that TFN and 2) track online bookings by pushing the Keyword through to the Booking Engine. The online coding on the booking engine sends a booking token back to our revenue tracking, through the Keyword, to track the additional data field for Online Booked Revenue in the Campaign Analysis Report for total campaign tracking.
NCK Setup Example:
- Campaign TFN = (888) 123-4567
- Keyword = 8881234567
- URL = www.website.com/?nck=8881234567
- URL can be linked as www.website.com or Click here rerouting the current website URL to the new URL containing the Keyword.
Places to Use the Enhanced URL:
- Link all website URLs in emails sent outside of the Revinate Marketing Suite (Constant Contact, Mail Chimp, etc.) using the Campaign TFNs that are created Revinate.
- Link pictures in email.
- Link to www.website.com or “Visit our Website” as a link.
- Link to “Book Now” button.
- PPC digital marketing through text and display ads.
- Google Ads
- Microsoft Advertising
- Other PPC Platforms
- Online listings that have links to your website. List unique TFN and use URL with corresponding keyword to match the Campaign TFN.
- 3rd Party Listing Sites –Example: Local Visitor’s Association or Chamber of Commerce
- Hotel or Vacation Rental Listings
- Online search engines where you can use a unique TFN and link to your website.
- Social Media Listings
- X
- Yelp
- TripAdvisor
Campaign Keyword to Booking Engine Coding