Campaigns > Abandoned Cart Campaign Analysis
This report displays key performance statistics for any campaign that has an abandoned shopping cart lead associated with it.
- Leads: Total number of abandoned cart leads attributed to the corresponding campaign.
- Cost/Lead: Cost associated/assigned to your campaign upon creation divided by the number of leads it has generated.
- Revenue: Total revenue for all leads attributed to the corresponding campaign.
- Rev/Lead: Average revenue per lead (Revenue/Leads).
- Rev/Booked: Average amount of revenue per booked lead (Revenue/Booked).
- Conv%: Number of Bookings divided by the number of Booked and Not Booked Abandoned Cart Leads.
- Auto Complete: Abandoned cart leads, attributed to the corresponding campaign, currently with a lead status of Auto_Complete.
- Booked: Abandoned cart leads, attributed to the corresponding campaign, currently with a lead status of Booked.
- Cancelled: Abandoned cart leads, attributed to the corresponding campaign, currently with a lead status of Cancelled.
- Complete: Abandoned cart leads, attributed to the corresponding campaign, currently with a lead status of Complete.
- Followup: Abandoned cart leads, attributed to the corresponding campaign, currently with a lead status of Followup.
- In-Process: Abandoned cart leads, attributed to the corresponding campaign, currently with a lead status of In-Process.
- Not Booked: Abandoned cart leads, attributed to the corresponding campaign, currently with a lead status of Not Booked.