Reports > Lead Reports > Abandoned Cart Recapture
This report shows how many abandoned cart opportunities there were for a given time frame and the results in terms of Bookings, Revenue, and Recapture Rate. This allows you to compare outcomes for leads that were not followed up on to those that were to determine which follow-up methods are most effective.
Group Results By - Follow-up Categories:
- Followup Category: Follow-up Categories illustrate the various methods used to follow up with abandoned cart leads. They should be used to determine how effectively each method is for reaching back out proactively to contacts who have abandoned a cart. These categories are: LifeyCycle, Outbound Call, LifeCycle and Outbound Call, and None.
- Abandoned Carts: The Number of Abandoned Carts shown here is based on the events that occurred after the cart was abandoned.
- Revenue Opportunity: This is taken from the “Booked Amount” of the lead form. If the Booked Amount is zero or blank, this is the “Price Estimate” field on the lead form.
- Bookings: This is the number of bookings that resulted from the post abandonment events in this category.
- Booked Revenue: This is the total revenue associated with all abandoned carts that went through these specific post abandonment events.
- Recapture Rate: This is the percentage of abandoned cart leads with these specific post abandonment events that ended up booking with you after these events took place.
Group Results By - Post Abandonment Events:
- Post Abandonment Events: This section shows all the events that have occurred since the cart was abandoned. For example: “LifeCycle Email, Lifecycle Email” means that after the initial cart was abandoned, two lifecycle emails have been sent to the email address on file. “None” means that no actions have been taken by either the lead or your team to follow up with this lead. If you have Lifecycles set to deploy to all abandoned carts, it is still possible for abandoned carts to fall into the “None” Category if they have opted out of email communications with you or they do not have a valid email address on file.
- Abandoned Carts: The number of abandoned carts shown here is based on the events that occurred after the cart was abandoned.
- Revenue Opportunity: This is taken from the “Booked Amount” of the lead form. If the Booked Amount is zero or blank, this is the “Price Estimate” field on the lead form.
- Bookings: The number of bookings that resulted from the post abandonment events in this category.
- Booked Revenue: The total revenue associated with all abandoned carts that went through these specific post abandonment events.
- Recapture Rate: The percentage of abandoned cart leads with these specific post abandonment events that ended up booking with you after these events took place.
Group Results By - Nothing (Show Details)
- Lead Key: The Lead Number assigned to an Abandoned Cart Lead.
- First Abandoned Date: The date the shopping cart was initially abandoned.
- Contact Email: The contact email address provided within the abandoned shopping cart.
- Abandoned Carts: The total number of times this lead has abandoned their cart.
- Booked: The number of bookings that resulted from this abandoned shopping cart.
- Booked Date: The date the booking occurred for this abandoned cart (If applicable).
- Booked Revenue: All revenue attributed to this abandoned cart lead.
- Quote Amount: This is taken from the “Price Estimate” field on the lead form that was auto-generated. The price estimate field is populated with the value of the transaction(s) in the shopping cart when it was abandoned.
- Revenue Opportunity: This is taken from the “Booked Amount” of the lead form. If the Booked Amount is zero or blank, this is the “Price Estimate” field on the lead form.
- Contact Type: This is taken from the “Contact Type” field on a lead record. This the original way the lead was created. It can be used to see if the lead started from one source and that same contact later abandoned a cart or vice versa.
- Current Lead Status: The status of the lead at this moment. Lead Statuses are the same for Abandoned Cart leads as they are for all leads taken on inbound calls etc.
- Assigned Agent: The agent assigned to this lead for follow-up.
- Contact ID: This is the universal identifier for a contact in the CRM.
- Desired Arrival: Date of arrival as specified in the shopping cart.
- Desired Departure: Date of departure as specified in the shopping cart.
- Lead Canceled: This box is checked if the lead is cancelled.
- Followup Event Count: The number of times some form of follow-up has occurred for this lead. (This is not limited to agent followup and can include LifeCycle Emails).
- Post Abandonment Event: All events that have occurred since the initial cart was abandoned in chronological order.
- First Followup Event Type: The first type of followup that occurred to engage this lead after the initial cart abandonment.
- First Followup Date: The date the first followup attempt was made to engage this lead.
- Last Followup Date: The date the most recent followup attempt was made to engage this lead.
- Last Followup Event Type: The most recent type of followup that has occurred to engage this lead.
- Days to First Followup: The number of days between the initial cart abandonment and the first followup attempt being made.
- Days to Booking: The number of days between the initial cart abandonment and any booking that resulted from the lead.
- Followup Category: Follow-up Categories illustrate the various methods used to follow up with abandoned cart leads. They should be used to determine how effectively each method is for reaching back out proactively to contacts who have abandoned a cart. These categories are: LifeyCycle, Outbound Call, LifeCycle and Outbound Call, and None.