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Creating a New Reservation Sales Suite Campaign

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Brent Sanders
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Campaigns > Campaigns

Navigate to Campaigns > Campaigns 

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Once on the Campaigns page, click Add New.

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A new toll-free number will be not be generated until the campaign has been saved. See below for a description of each field:

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  • Description - enter a descriptive name for the campaign.   
  • Destination - enter a 10 digit phone number, which can be the main reservation line.  This allows you to directly route calls to this phone number if "Disabled from HUB" is selected below. Also known as direct term mapping.
  • Cost - enter in the cost of the campaign then designate whether it is a daily, monthly or one-time cost by clicking on the appropriate radio button.   
  • Keyword — The default keyword is the same as the toll-free number that will be generated once saved that will be used for URL token for dynamic coding/keyword tracking on your website. However, you have the ability to enter a custom keyword.   
  • Market — select the market that applies to sorting and categorizing purposes in the Reservation Sales Suite reporting. This is only activated in some accounts. If you are interested in this feature, please see your Customer Success Manager .   
  • Skill — select the appropriate skill routing rules for this campaign's toll-free number to follow. If no skill is selected this toll-free number will follow the default routing rules.   
  • Disabled from HUB— disabled campaigns will not ring through Hub and will ring directly to the destination number entered above.
  • Recording disabled— disable the call recording feature for the specific campaign
  • Email only— designates that it is an e-mail campaign only.
  • Send after-hours calls to the destination number— when the office is closed, calls will route to the destination number entered above.

On the bottom half of the page, you may enter enhanced descriptions for the campaign. This information is used for reservation agents when they are booking a lead in the Reservation Sales Suite. They can view minimum stay requirements, click on links, view images, and read narratives:  

  • Enter in start and end dates that are relevant to this campaign (i.e. promotions) by clicking on the calendars and then clicking on the appropriate dates.
  • Enter the minimum stay requirement in the Minimum Stay box.
  • Enter any URLs that apply to the campaign or promotion.
  • To attach an image to the campaign, click “Browse,” navigate to the image and then click open. The name of the image will then be displayed in the “Attached Image” box.
  • Finally, add any descriptive notes about the campaign and click “Save.”  

 

Don’t forget to add a NCK value to your link

Now that you have created a campaign, You need to update your website link in your marketing efforts accordingly.

You will first need to determine the intended landing page the link sends visitors to. This could be your homepage or a page on the website that is specific to a promotion such as: 

  • www.myproperty.com 
  • www.myproperty.com/promotions/ 
  • www.myproperty.com/promotions/welcome.aspx Additionally, this landing page may include non-NAVIS parameters such as: 
  • www.myproperty.com?utm_content=banner 
  • www.myproperty.com/promotions/welcome.aspx?utm_content=banner 
  • www.myproperty.com/promotions/?utm_content=banner&affiliateid=1234321 

Once you've identified the intended landing page our Best Practice is to add the campaign toll-free number as the NCK value in the format of "nck=<<##########>>". Depending if the landing page already has parameters in it you will want to update as follows: 

  1. If the landing page does not contain any other parameters, the NCK value can be appended after a question mark (?). 
  2. If the landing page contains other parameters, the NCK value can be appended after an ampersand (&). Adding the NCK value to the example landing pages to use a driving campaign that had the toll-free number “8006666666" would result in the following: 

Category Types

Listed below are the standard category types we have for accounts. If you need additional categories setup, please visit Campaign Categories.

  • Collateral (brochures, stationary)
  • Direct Mail
  • Email
  • Facebook
  • Outdoor (billboards, real estate signs, etc)
  • Partnerships (Co-Ops)
  • Print (magazine, newspaper, etc)
  • Promotional Items (keychains, pens, etc)
  • Radio
  • Reach Email - please use this option if you are adding the toll free number to a Marketing campaign for guests to call in on.
  • Television
  • Twitter
  • Web - Organic
  • Web - Paid Link
  • Web - PPC
  • Web -Social Media

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