- Add a promo code to your campaign to encourage bookings!
- Include your Privacy Policy in this campaign
- Revinate captures the IP address and User Agent String as part of the Double Opt-in flow. This is Personally Identifiable Information (PII) and needs to be told to the guest prior to capturing it. This should be reflected in your Privacy Policy as Revinate is a processor of Phase 2.
- Be clear and concise in what data you are capturing and what it will be used for
- Include a clear Unsubscribe link in the campaign - it should be as easy to unsubscribe as it is to subscribe
- Decide if you want to target all profiles or just those in known EU member states
- It is strongly recommended that you obtain legal advice to determine if you should gather this for just known profiles in EU member states, or if you should also include unknown countries, or if you should capture this consent for all profiles.
Informational Campaign Post Check Out
As part of the preparation for GDPR, the more conservative proof of consent approach would be sending multiple Double Opt-in campaigns to profiles in your database. This would include:
- A One Time Double Opt-in Campaign to your existing database
- Adding Double Opt-in merge tags to all communications you send out - including Confirmation and Modification campaigns
- Setting up a recurring post-check-out 'informational email' to request new guests to opt-in to the Marketing Campaigns
Below is an example Double Opt-in post-checkout campaign that can be sent after checkout, X days post checkout. To set this up, make sure:
- The campaign type is ‘We Miss You’
- The segment is GDPR/Double Opt-in Consent Required (consider adding Explicit consent to this segment if you do not believe you have proof of consent for these profiles)
- Information content thanking the guest for their stay and asking them to opt-in if they want to continue to hear from the hotel (no marketing content)
- Make sure your privacy policy is included
- Make sure you are clear that this person is subscribing to receive personalized emails relating to them etc
Segment:
Example Campaign:
The campaign can be scheduled for ‘X’ days after check-out or even the day of check-out.
