Cancellation Recovery Campaign (Automated)

An automated Cancellation recovery campaign is a great way to get guests who have canceled a reservation to come back and rebook. 

This new campaign type is available under the "Automated" campaign type section. 

HOW IT WORKS

• A canceled booking occurs when a guest cancels their upcoming reservation and the status becomes canceled.
• This campaign will trigger based on the cancellation date of the reservation
• If the guest has multiple reservations or makes multiple cancellations:
• If the guest has another stay booked within 7 days of the check-in or check-out date they’ll be excluded from the cancellation recovery email
• If another cancelation occurs before the campaign has been sent, then the most recent cancellation will be used for sending out the email campaign
• If choosing a drip campaign, the subsequent days for each campaign are based on the first campaign (e.g. Drip 3 will be X days after the initial campaign)
• The automated email campaign will then go out to those canceled reservations.

HOW TO SET UP

• Two requirements to use this feature are - using the enhanced composer 2.0, and only available to customers on the Marketing PRO package. Contact [e-mail] for more information
• Create a new automated Cancellation Recovery Marketing Campaign.
• You can test the campaign by creating a test reservation and canceling it. Verify that cancellation recovery campaigns are being sent with the correct schedule options/segmentation

To activate this feature, please contact [e-mail].