Hospitality Marketing Strategist Learning Series

Join our Hospitality Marketing Strategists in our new email marketing learning series to gain valuable insights and become a well-rounded email marketer. We highly recommend you watch these sessions in the order shown.

Email Marketing Certification for Hoteliers:

Before you dive into the Revinate Marketing Program, complete an Email Marketing Certification program designed for Hoteliers here. This certification consists of 14 modules designed to give hoteliers a complete understanding of the basics of Email Marketing. You also get a certificate of completion after you answer a short quiz. For more information on this complimentary certification program, log in here.

The Hospitality Marketing Strategist Series consists of:

• A Beginners Guide
• Advanced Users
• Marketing Reporting 
• Email Deliverability
• Driving Upsells

See below for more information and view individual sessions.

Session One A Beginners Guide
This session will go over the importance of email marketing, best practices, and advise you on basic features to set up on the Revinate Marketing platform. Topics include: Importance of Email Marketing  Email Marketing Best Practices Anatomy of an Email  Text to Image Ratio Alternative Text and URL's  Subject line best practices Basic Revinate Tools and Functionality Setup   Adding Users Branding Page Segmentation  DB Insights 4 Campaigns to create (One-time Room Offer, Pre-Arrival, OTA Winback, and We Miss You)  Basic Upsells  Arrivals Report Rich Guest Profile  Contact List API  Revenue Attribution Model  How to access the Helpdesk for content  And more!
Session Two Advanced Users
This session will go over more advanced features to turn on and ways to optimize the platform once you have mastered the basics.  Topics include: Campaign Calendar for the year (see PDF attachment below) Segmentation Optimizing Upsells  Pre-Arrival Campaign  Guest Preferences - When to ask, where to place your CTA, what to ask, how to segment Automated Campaigns (Guest Lifecycle Campaigns) A/B Testing Deliverability (see webinar below)
Level Up Session Marketing Reporting Tools
In this session we will walk you through all the reporting tools within Revinate Marketing. We discus when to use these reports and how you can optimize your marketing efforts with the information they provide.    Topics include: Campaign Reports Database Insights Upsell Reporting Arrivals Report Guest Preferences
Level Up Session Email Deliverability Strategies
This session will go over email deliverability best practices and strategies that produce higher engagement and delivery of your marketing emails.  Strategies include: Segmentation: What segments typically have a high engagement? User engagement filtering: What must-have segment filters you need to apply to get out of SPAM? Campaign volume and cadence: How often should you be sending email campaigns? Optimal Email Design: What are the essential components of the email that will ensure better inbox placement? Alternative text Unsubscribe link and more! Contact Lists and Double Opt-In
Level Up Session Driving Upsells
In this session you will gain actionable insights into generating incremental revenue through Upsells.  Strategies include: Workload management through pre-stay communication Tips to lift revenue Best practices around upsells

 

Email Marketing Campaign Calendar PDF available for download below: