If you’re looking to step on the gas and begin driving demand as travel begins to slowly rebound amid COVID-19, we want to help. We've evaluated the types of emails that are most likely to drive results from travels and the audience segments each email will appeal to. For our Revinate customers, we've created templates to help you save time in getting the campaigns off the ground and will remain available to load the appropriate guest segments into your account upon request. Here are eight that we hope you can use to begin driving revenue as the market rebounds.
Staycations
The travel experts predict that when travel restrictions lift, people will want to escape their homes but they may not be ready to jump on a plane. Instead, they will load up the car and drive to a nearby destination.
Subject: Eat, Sleep, Repeat. [Hotel Name] is a drive away!
Preview Text: Parking is on us
Segmented by: Geo-targeted to guests within driving distance
Consider including:
- Flexible cancellation
- Complimentary parking
- Experience driven packages
Business Travel
Road warriors are worried about their loyalty status and the die-hards can’t wait to get back on the road. Ensure that they’re safe staying with you and you’ll nab that booking.
Subject: Our doors are open
Preview Text: Find out more about our safety measures
Segmented by: Past Corporate Guests (by Rate Code, Market Segment)
Consider including:
- Breakfast inclusive rates
- Complimentary Upgrades
Meetings and Events (MICE)
Zoom works great for 1:1s and small teams but there’s value to having everyone in one room. Remind your corporate guests why business gets done at your hotel.
Subject: Meetings Re-Imagined at [Hotel Name]
Preview Text: Support local business
Segmented by: Meeting Planners/Group Bookers
Consider including
- Additional commission %
- Special rates for rooms, F&B
- Complimentary upgrades
Restaurant Re-Opening
Your guests have missed your cuisine more than you can imagine. Meatloaf loses its appeal after the 3rd or 4rd time. Remind them how great dinner dates can be.
Subject: Our doors are open
Preview Text: Exclusive offer for you
Segmented by: Locals, POS Lists/Open Table etc.
Consider including:
- Seasonal menu updates
- Delivery/Take out options
- Happy hour
- Complimentary appetizers
Restaurant Delivery Options
As tempting as your food is, some guests have gotten used to the comfort of their sofas. Meet them halfway with delivery.
Subject: [Restaurant Name]: Best food in [City Name] for Delivery 🚚
Preview Text: Explore our new seasonal menu
Segmented by: Locals/Engagement based
Consider offering:
- Safe delivery option for F&B outlets
- Seasonal menu update
Weddings
It’s heartbreaking how many weddings were postponed due to the pandemic. But there’s a happy ending in sight for brides and grooms if they celebrate with you.
Subject: You bring the love, we’ll do the rest!
Preview Text: Get ready to pop the champagne for your big day!
Segmented by: Wedding Lists / COVID Wedding Cancellations
Consider offering:
- Flexible cancellation
- Special rates for rooms, F&B
- Complimentary upgrades
- Additional wedding planning resources
Last Minute Deals and Flash Sales
Everyone loves a deal! Entice them to visit you with a here-today, gone-tomorrow flash sale.
Subject: Exclusive rates. This month only.
Preview Text: XX% off
Segmented by: Locals or Stay/Engagement based
Consider offering
- Value added offer - included F&B (Breakfast), or Outlets (Spa)
- Rate discount x%off room rates
Gift Cards
Let you guests take advantage of a promotion without having to book a stay right away by purchasing a gift card. It’s a great way to generate revenue and secure a future booking.
Subject: Something special for you
Preview Text: Don’t Miss This! Get 20% off right now
Segmented by: Past Guests, Website Sign-ups
Consider offering:
- Discounted vouchers - more for less!
- Valid for room and Food & Beverage
- No expiration dates
Want to make life really easy? Request the templates now. Contact Support here.