The table below explains the how you can segment and schedule your transactional and automated campaigns
| Send Type | Campaign | Segment | Schedule | Notes |
| Transactional | Confirmation | Email Address is Not Blank | Based on guest event: when booking is confirmed |
Can set delay in manage account -customer specific: might need to add in certain markets/rate codes or respect GDPR |
| Transactional | Cancellation | Email Address is Not Blank | Based on guest event: when booking is cancelled |
|
| Transactional | Modification | Email Address is Not Blank | Based on guest event (customer can decide what events these are - dates of stay, names etc) | |
| Transactional | Check Out |
Guest Status is Departing Today Exclude guests with future stays |
Based on guest event: when guest checks out |
|
| Automated | Pre Arrival | Email Address is Not Blank | Based on guest event: Day of check-in at X time |
-customer specific - can have all reachable people |
| Automated | We Miss You (Cancellation Recovery) |
Email Address is Not Blank Exclude emails with future stays |
Send X day after cancellation | |
| Automated | OTA Winback | Rate Code is (enter OTA rate codes) or Booking Channel is (EXP), Booking.com (BKN) or (Booking.com) AND Email address domain is not booking.com or expeida |
X days since last check out | can also be one time send, immediately or scheduled at certain time |
| Automated | Qualification (Newsletter) | Contact List is XYZ | when guest qualifies for segment |