Double Opt-in offers the ability to add a call to action button in a campaign in order for contacts to opt-in to marketing communications. After clicking the CTA, guests will be taken to a landing page. It is this action of landing on that page that confirms that the guest has double opted-in.
This is a one-time-only campaign marketing email. When creating a campaign, it will be one of the available options in the automated campaigns tab.
Consent:
- A Double Opt-in from a property or a group email campaign that targets only one property will opt in the property profile as well as the group profile.
- However, a Double Opt-in group campaign that targets multiple properties will only opt-in at the group level profile. This is the recommended option for centralized marketing.
Setting up your double opt-in Landing Page
Set up the Double Opt-in Landing Page in Account Settings, prior to sending the campaign. The Double Opt-in Landing Page is what will load after your guest clicks on the CTA button of your Automated Marketing Campaign. You may also preview the Landing Page from the Double Opt-in Settings page.
Create your Double Opt-in landing page.
- Add a logo
- Add a banner image
- Add text to your Double Opt-in landing page
- Preview your landing page
Double Opt-in Localization
The Double Opt-in landing page can be translated into different languages to make it localized to guests and it is available to preview in the selected language.
To Set your available languages, access the languages tab in the account settings and add languages as needed.
On the Double Opt-in editing page in Account Settings, there is a drop-down menu of options for Translations.
After selecting a language a pop-up box with the current text will appear and you will input your translation for each section in the selected language. Note the translated text must be complete otherwise, the text will appear in the default language.
Building a double opt-in Campaign
Double Opt-in is an automated campaign type marketing email that will be sent from a Marketing IP. As such it will not be sent to unsubscribed profiles and will not be sent to implicit consent if you send marketing campaigns with explicit consent only.
Refer here for information on Double Opt-In for Contact Lists
NOTE: Ensure that you have included a Privacy Policy link to your campaign. This should reference the fact that as part of the Double Opt-in flow we capture IP address and User Agent String on behalf of properties in order to “prove” consent. This is personal data so they need to tell the guest beforehand.
Merge Tags
The Double Opt-in merge tag is available on all campaign types. We recommend adding this on Confirmation, Modification, and Pre Arrivals emails so as to try and capture this for guests who are unsubscribed but booking. Pre Arrival emails are no longer sent to unsubscribed but it is good practice to add the link here as well.
The wording that this merge tag publishes is “Click to subscribe”
The recommended merge tag is in the Module Editor where you modify the URL - when you click a CTA. Add the Double Opt-in merge tag behind a CTA to provide your guest with a link to opt-in. This URL link (the landing page) will allow Revinate to capture and store ‘proof of consent’ on your behalf.
You can add a Double Opt-in CTA in any campaign (including transactional emails such as Confirmation and Modification) in order to gain more opt-ins, as these are sent to all subscription statuses.
Double opt-in Segments in your campaign
Double Opt-in will be a default segment on all properties and group levels - the country is EU member states (and UK) and consent is Implicit -- properties can create more targeted campaigns to everyone in those states, or everyone, etc. This segment can be edited or duplicated.
The double opt-in segment will appear towards the bottom of the segments page. The segment will be named “GDPR - Double Opt-in Consent Required”. You can segment by “email subscription status - is - subscribed - double opt-in” in Segment Builder once someone has moved to that status.