Overview
Revinate’s dynamic content makes it easy to distribute hyper-personalized content to guests without having to set up a variety of segments and templates. Using our enhanced email composer, you can add a single, dynamic module within an email and have the content that displays within that module automatically adjust for each guest based upon their reservation information and/or demographic information that is stored within our Rich Guest Profiles.
This functionality can be leveraged for both transactional emails and marketing campaigns. Users are able to add custom information and add new conditions directly within the email itself.
The following conditions are available for Dynamic Content within the enhanced email composer:
Transactional campaign conditions:
- Channel
- Gender
- Guarantee Code
- Market
- Rate Code
- Room Type
Marketing campaign conditions:
- Gender
*Note: The following conditions are available for Dynamic Content in our original composer:
Transactional campaign conditions:
- Board Basis
- Channel
- Guarantee Code
- Market
- Payment Instruction Rate Code
- Room Type
Transactional and Marketing campaign conditions:
- Language
- Gender
Here is a quick video that covers the dynamic content setup:
Initial Set-Up
To add new dynamic content in an email campaign, take the following steps:
1. Open the email campaign where you want to leverage dynamic content
(Ex: Confirmation email ). Click the pencil icon to edit the campaign.
2. In the Design flow, add a row to add a column within the email body. Then add a text box to the row by clicking and dragging the text content block from the Email Composer Menu (located on the right of the editor) and drop it into the desired location of the email body. Add the desired text copy in the text box.
3. From the Email Composer Menu to the right, click on Set Condition from the Dynamic Content section, and a Set Dynamic Content window will pop up to edit this variation.
4. In the Set Dynamic Content pop-up window, type in a name for this dynamic content collection (ex: Cancellation Policy.) Hit ENTER on your keyboard to save your content name.
5. From here, there are 2 options:
- Set this text box variation as the default version of this collection by selecting the “Yes, this is the default” radio button. Click Save.
2. Set this text box variation as one of a variation of this collection by selecting the “No, this is one of the variants” radio button. Enter a name for this condition (ex: Non-refundable.) In the Field section, select a condition (ex: Rate Code) from the Select a Field dropdown menu. Click on the Select a Value dropdown menu, type, and search for the value (ex: PROMO) that would use this version. Select the value from the list.
Click the blue Save button to complete and add this new version.
Now, this text box will have a green border to indicate that it is part of dynamic content. On the Email Composer Menu to the right, the dynamic content details will be listed. There will also be a blue banner on the top of the email composer, indicating that there is a dynamic content collection (ex: Cancellation Policy) in this email campaign.
6. Click the blue Next button on the lower right corner of the page to proceed to the Preview Campaign. Click Save when changes are completed.
Maintenance
Add a New Version
To add a new variant to an existing dynamic content collection:
- Open the email campaign where you want to leverage dynamic content (ex: Confirmation email). Click the pencil icon to edit the campaign.
- Go to the row that contains an existing dynamic content block (ex: Cancellation Policy.) Duplicate the row containing this content block. *Note: any content block that is part of a dynamic content collection will have a green border around the block for easy identification.
- Edit the content block to reflect the changes needed for this new version.
- Update the dynamic content details of this new variant. In the Dynamic Content section in the Email Composer Menu to the right, it will show its dynamic content details and which variant is being edited. Click on the pencil icon to open the Set Dynamic Content pop-up window.
- Set this text box variation as a variation of this dynamic content collection by selecting the “No, this is one of the variants” radio button. Enter a name for this condition (ex: 72-Hours.) In the Field section, it would be grayed out and pre-select the condition for this dynamic content collection. Click on the Select a Value dropdown menu, type, and search for the value (ex: BAR) that would use this version. Select the value from the list. Click the blue UPDATE button to complete the addition.
- Click Save when changes are completed.
Add a New Rate Code
To add a new value (ex: rate code) to an existing variant of the dynamic content:
- Open the email campaign where you want to leverage dynamic content (ex: Confirmation email ). Click the pencil icon to edit the campaign.
- Go to the content block that requires updating.*Note: any content block that is part of a dynamic content collection will have a green border around the block for easy identification.
- Click on the block to reveal the Dynamic Content section in the Email Composer Menu to the right. It will show its dynamic content details and which variant is being edited.
- Click on the pencil icon to open the Edit Variant pop-up window.
- From the pop-up window, in the Field Value section, click on the Select a Value dropdown menu, type, and search for the value (ex: ORBITZ) that needs to be added to this version. Select the value from the list. Click the blue UPDATE button to complete the addition.
- Click Save when changes are completed.
Preview and Test Emails
Previewing the email in the Preview part of the campaign flow allows the ability to filter by the different version types. Select the filters in order to see how the email will render on this page or click SEND TEST EMAIL and type in an email address for a test email to be deployed for further testing or approvals.
Related link: More information on the enhanced composer can be viewed here.