The Guests & Segments dropdown gives you access to your segments, guest database, contacts, and more.
A segment is a filter of your guest database that you can save and use for the targeting of your email campaigns or surface data for your own information. On this page you can view and create segments.
Guest Database
The Guest database holds the roll-up of all of the rich guest profiles in your system.
Contact Lists refer to data that has been imported into your Guest Database, usually containing guest contact information.
Guest Preference Settings (Pro marketing user feature)
On this page, you can create a custom questionnaire below and link to it from your campaigns, so you can better understand your guests by collecting their preferences.
Loyalty Tiers (Pro marketing user feature)
Set up Loyalty Tiers to make it easier for your hotel to “surprise and delight” your loyal customers.