Your marketing dashboard is your main landing page when you log into Revinate Marketing. From here you may view important data points covering the health of your database, overall revenue and if you have upsells enabled you may also see incoming revenue and guest upsell requests. In this article, we will go over each of the components of the main dashboard.
This top dashboard offers you a concise overview of your entire guest database:
Total (Raw) Profiles
“Total (Raw) Profiles” are the unique profiles we ingest from all of your properties’ PMSs or from contact list uploads. If there are two profiles with the same first name, last name, and email, they will each be counted as a unique, raw profile before we merge them.
Clean Profiles
“Clean Profiles” shows the number of unique profiles that remain across all properties after we’ve cleaned, deduplicated, and merged profiles.
No Email Profiles
“No Email Profiles” showcases the number of “Clean Profiles” that do not contain email addresses.
DATABASE HEALTH
Revinate monitors the health of your database by gauging the percentage of valid and unique emails.
- Average Email Coverage This is the percentage of profiles with some content in the email field.
- Average Email Health This is the number of profiles with unique, valid emails that have not hard bounced divided by the total number of profiles. Subscription status is not taken into consideration in this percentage calculation.
CAMPAIGN REVENUE
From your campaign reporting metrics, on your dashboard, you can see at a glance your overall campaign revenue, how individual campaigns have performed and contributed to revenue and your total revenue since starting to use Revinate Marketing for your email campaigns. See our supporting Help Desk articles to learn more about how our revenue attribution model works.
- Campaign Room Revenue This is the year-to-date revenue from room bookings from your Revinate email campaigns.
Hover over the trend line to see the revenue total for specific months. Note that this data is for 6 months at a time.
- One-Time Campaign Revenue The one-time campaign room revenue section will highlight the last 5 one-time promotional campaigns and their attributed revenue. The campaigns are color-coded and can be seen via a list form with their revenue displayed and as a pie chart.
Hovering over the chart the campaign name and its revenue will show.
Below all the statistics in this section, you will see a link to VIEW CAMPAIGN PERFORMANCE. This will take you to your campaign reports page.
- Lifetime Revenue The attributed revenue from all campaigns during the lifetime of your Revinate Marketing account will be highlighted in this section.
On the right-hand side you will also see statistics on upward or downward trends in revenue from the previous month and the exact amount of variation.
The bar graph will breakdown the revenue per month for the last 6 months. By hovering over the bar line for a specific month you can see the monthly revenue amount for the time period.
UPSELLS
For accounts with Upsells enabled, account users, will be able to view revenue generated form upsells as well as pending or completed upsell requests.
- Upsells Revenue This is the year-to-date revenue from all of your upsell offerings. The trend line will show how you have performed over the last 6 months and hovering over the trend line will give information on revenue for specific months.
Hover over the trend line to see the revenue total for specific months. Note that this data is for 6 months at a time.
At the bottom of this section, you will see a link to VIEW UPSELLS REPORTS. Click on this link to be taken directly to your upsells reporting page. See our supporting Help Desk content to learn more about upsells reporting.
- Room Upsells This the year to date revenue for room upsells. This section will show room types available for upsells, how many upsold room nights have been approved for each room type and the revenue generated from these approved upsells. The VIEW ALL link below will direct to the upsells reporting page.
- Amenity Upsells Revenue This is the year to date revenue for amenity upsells. This section shows the top amenities for the time period, how many times that amenity was approved by staff for upsells and the revenue generated from that amenity. The VIEW ALL link below will take you directly to the upsells reporting page.
- Pending Upsells Requests This section will help you stay on top of and informed on incoming upsells requests. A number will show letting you know if you have any pending upsells requests for the next 5 days, meaning they need to be handled before guest arrival in the next few days.
Check-in date for the day of the week will be displayed along with the number of upsells guests have requested that have not yet been handled. For more information on handling incoming requests please see our short video training on the process or see our supporting article on managing upsells.